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Get more from search with this TikTok SEO tool

Want the ultimate hack for boosting views on TikTok? It’s all about optimizing your posts for search (which you can do automatically using this handy tool).


Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third-party rights.

What is TikTok SEO?

TikTok SEO is the process of optimizing your content to improve its visibility in TikTok's search results. By strategically using keywords, hashtags, and other techniques, you can increase the chances of your videos appearing to users searching for related topics.

Social media SEO is a growing industry, especially as platforms like TikTok pivot to search. Here are a few TikTok stats to keep in mind:

Learn more about creating a TikTok SEO strategy here.

What is this TikTok SEO Tool?

This TikTok SEO tool is designed to streamline the process of optimizing your videos for search. It helps you generate captivating captions that are optimized with relevant keywords, making it easier for your content to be discovered by TikTok users.

How does this TikTok SEO Tool Work?

This TikTok SEO tool works by generating search-optimized captions for your videos.

With just a few inputs, you can quickly generate high-quality captions to include in your TikTok content. Use these captions in your videos, on your profile, and even in the comments section. 

How to use this TikTok SEO tool

Follow these steps to create your first TikTok SEO caption.

Step 1: Select your style

Choose a tone or style from the dropdown menu that aligns with your brand voice and content.

A dropdown menu of all the available tones and styles for brand voice selection

Step 2: Choose your language

Select your preferred language from the dropdown menu to ensure that your captions resonate with your target audience.

A dropdown menu showing all the language options

Step 3: Add a short description

Provide a brief description of your TikTok content, including the type of video and relevant details.

Step 4: Include keywords

Add keywords and phrases that are relevant to your video content. Focus on terms that are commonly searched for on TikTok to increase your chances of appearing in search results.

The keyword field with the prompt "plant care, plant care 101"

Step 5: Generate your caption

Once you've completed the previous steps, click on the Generate Caption button to receive a search-optimized caption for your TikTok video.

The search-optimized caption example result: "Plant care 101: In this video, we'll show you the best tips and tricks for keeping your indoor plants happy and healthy. From understanding when to water to finding the perfect spot for your green friends, we've got you covered! Let's make sure your plants are thriving and looking their best! #plantcare #greenthumb #indoorplants"

10 tips for your TikTok SEO strategy

With this TikTok SEO tool and a few additional tips, you can maximize your TikTok presence and reach a larger audience. 

Here are some helpful TikTok SEO tips to keep in mind.

1. Understand your audience

Knowing your audience is crucial for effective SEO for TikTok. Take the time to understand who they are and what they're interested in. 

If you're already active on TikTok, you likely have insights into your audience's preferences. Pay attention to the types of videos they engage with, the hashtags they use, and the comments they leave. This information helps you tailor your content to their interests and increases the likelihood of being discovered by new audiences.

2. Be a keyword detective

Keyword research is a fundamental aspect of TikTok SEO. Just like with traditional SEO, you need to find the right keywords to help your TikTok content rank higher in user feeds.

Due to the novelty of TikTok SEO, dedicated SEO TikTok tools are limited. But, you can always try conducting your keyword research directly on the TikTok platform.

Using the search bar, you can discover popular keywords related to your content. Experiment with different search queries and pay attention to the auto-populated suggestions — they might just point you in a new direction.

Screenshot of the TikTok search bar populated with the text "how often to water plants" with related keywords below

You can also use TikTok’s autocomplete feature to find keywords. Start typing your keyword into the search bar, followed by a single letter. For example:

  • Plant care a

  • Plant care b

  • Plant care c

And see what comes up!

Screenshot of related Tiktok search results after typing "plant care a"

3. Add keywords to your content

Once you’ve identified your target keywords, it’s time to start plugging them into your content.

Keywords can be added to TikTok video titles, descriptions, and captions to improve search visibility. Saying your keywords out loud in your video can also help you rank, so be sure to weave them into your script.

Keywords in hashtags also drive discoverability, but don't overdo it. Find the right balance between spamming and strategically using your keywords to maximize reach.

You can also add keywords to your TikTok profile. Include more general keywords here, like those that are relevant to your content as a whole. For example, a Thai restaurant in Vancouver might make their bio: “Best Thai restaurant in Vancouver.”

4. Cross-promote your video on your blog

You can boost your TikTok SEO strategy by promoting your videos on your blog. Write short posts that relate to your TikTok content, ensuring your main keyword is in the title and subheadings. This is called: microblogging.

Screenshot of a tiktok embed within an online website blog post

Embedding your TikTok video in the blog adds more context and engagement for your audience. This tactic combines traditional SEO principles with TikTok SEO, making your content more discoverable and relevant. 

Regularly posting these microblog updates reinforces the freshness and authority of your content, signaling to TikTok's algorithm that your videos deserve more visibility.

5. Pay attention to your analytics

As with any social media strategy, you’ll want to keep a close eye on your TikTok analytics to fine-tune your SEO strategy over time. 

Use analytics tools like Hootsuite Analytics to track viewer engagement and search visibility. Pay attention to important metrics such as views from search, engagement rates, and audience demographics.

Screenshot of Hootsuite Analytics' TikTok analytics dashboard

Analyzing your TikTok analytics helps you spot trends and evaluate the effectiveness of your keyword strategy. It also allows you to adjust your content accordingly. 

6. Check out your competitor’s TikTok SEO

You should also pay attention to what your competition is up to on TikTok to learn from their strategies. Look at the types of videos they post, the keywords they use, and how they interact with their audiences.

Analyzing your competitors' TikTok content helps you spot trends, find new keyword ideas, and improve your own strategy. See what works well for them and consider incorporating similar tactics in your videos.

7. Keep a consistent posting schedule

Consistency is key to maintaining visibility and relevance on TikTok. Establish a regular posting schedule and stick to it to keep your audience engaged and coming back for more. 

Whether you post daily, several times a week, or even less, make sure your content is consistently high-quality and aligned with your audience's interests. A consistent posting schedule signals to TikTok's algorithm that you are a reliable creator, boosting your chances of appearing in search results and gaining traction on the platform.

Hootsuite's TikTok Business dashboard

8. Engage with your audience

Interacting with your TikTok audience is essential for building a strong community and improving your SEO. Respond to comments, answer questions, and acknowledge feedback to foster a sense of connection with your followers. 

Encourage viewers to engage with your content by asking questions or prompting them to participate in challenges. The more active and engaged your audience is, the more likely that TikTok's algorithm will prioritize your videos in search results.

9. Pay attention to trending content

TikTok is all about trends and viral content, and tapping into these trends can give your SEO a significant boost. Keep an eye on the “Discover” page to see which videos are trending and try incorporating similar elements into your own content.

You can also use popular TikTok SEO hashtags that relate to current trends in your niche or industry. This can increase the chances of your video appearing in search results for those specific hashtags, expanding your reach and improving your SEO. Just make sure the hashtags are relevant to your content and not just for the sake of jumping on a trend.

10. Collaborate with fellow creators

Finally, don't be afraid to collaborate with other creators on TikTok. Not only is it a great way to cross-promote your content and reach new audiences, but it can also improve your SEO.

Collaborating with fellow creators allows you to tap into their audience and potentially rank for new keywords that you may not have thought of before. It also signals to TikTok's algorithm that your brand is well-known and connected, adding credibility to your content. 

Pro tip: Use Hootsuite to boost your TikTok SEO 

Leveraging Hootsuite for TikTok planning, posting, and optimizing effortlessly ensures your content is search-friendly. With Hootsuite Insights and Streams, staying up-to-date on trending topics is easy. Plus, Hootsuite’s new AI assistant, Owly Writer, auto-generates optimized captions and hashtags based on your visuals — all from the comfort of a single dashboard.

OwlyWriter caption generator

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