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We believe in the power of social to uplift people

Our social impact strategy focuses on positively impacting our employees, customers, communities, and our environment for the long term.

Our impact in 2023

From championing diversity to giving back to our communities, we’re proud to have continued making progress across a range of environmental, social and governance (ESG) initiatives at Hootsuite.

Read our 2023 Social Impact Report

Read our 2022 Report

How Hootsuite uplifts nonprofits

The HootGiving program

We offer education and discounts of up to 75% off our tools to help support and empower nonprofit organizations in their pursuit of positive social change. 

Hootsuite helps eligible nonprofits save an average of 3 hours per week implementing a social strategy to generate awareness, connect with the community, and fundraise—all at a fraction of the cost.

Focusing on social good

In 2023, we launched Uplift – A  Week for Social Good, a free virtual event focused on helping educate, enable, and empower nonprofits with the skills and technology they need to make an impact.

Featuring TechSoup

We’ve partnered with TechSoup to leverage their Nonprofit Validation Services as a trusted solution to support our HootGiving Program for nonprofits.

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How Hootsuite uplifts employees

We give back to the communities where we live and work through our award-winning Hootsuite for Good Program, which focuses on volunteering, giving and employee matching initiatives.

  • $173K+
    raised in 2022 through HootMatch
  • 1,848
    hours volunteered in 2022
  • 529
    causes supported

Beyond the Nest

During this annual company-wide volunteer event, Hootsuite employees spend time in the community giving back to the causes they’re passionate about. 

Is your nonprofit interested in partnering with our team for a volunteer opportunity? Let us know here.

Featuring Benevity

We use Benevity, the leading provider of corporate purpose software, to power our social impact programs.

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How Hootsuite uplifts communities

We support a variety of causes and issues important to Hootsuite, our people and our communities, including equality and anti-racism, community and environmental well being, and disaster response. We’re proud to collaborate with leading nonprofit organizations around the world.

Razom for Ukraine

Since the Russian invasion of Ukraine in 2022, we have provided Razom for Ukraine access to our tools at no cost to support their efforts focused on providing essential services and sharing critical information to those affected by the war in Ukraine.

World Health Organization

We are proud to announce a strategic collaboration with the Digital Channels team, an extension of Digital Health & Innovations, in an effort to combat misinformation around global health crises.

World Woman Foundation

Since 2020, Hootsuite has partnered with the World Woman Foundation to support World Woman Hour, a socially powered global movement to mentor one million women by 2030.

Witness Change

We joined forces with Witness Change in support of their 1000 Dreams campaign to end human rights violations for marginalized communities and bring heart and humanity to refugee stories.


Since 2019, StepUp.One has been using the Hootsuite platform as part of their program to reskill refugees in mature UNHCR camps, teach them social media marketing, and connect them with opportunities that pay.

NPower Canada

Hootsuite has been working with NPower Canada since 2022 to equip underrepresented job seekers across Canada for in-demand tech careers, which includes bringing digital education and curriculum to 1,100 NPower Canada program participants.

Hootsuite’s Student Program

Do you teach at a college or university? Add Hootsuite’s social media education to your classroom for free—with resources that have helped almost 40,000 higher education students gain industry-leading digital skills.

How Hootsuite uplifts our planet

We work with leading organizations to help us achieve our goals in creating a sustainable company.

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We measure our carbon emissions annually through Synergy. See our Annual Impact Report for more details.

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Green Standards

With the help of Green Standards, we found a sustainable solution to reducing corporate waste as we shifted away from our offices due to the COVID-19 pandemic.

Learn more

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One Tree Planted

Since 2020, we have planted over 16,300 trees in regions around the world, including North America, Australia and Mexico to assist with forest fire recovery with One Tree Planted.

What working with Green Standards means

  • $23,031
    of in-kind charitable donations
  • 19.4
    tonnes of materials diverted from landfills
  • 73
    tonnes of CO2 emissions reduced


Tech Cares Award 2024 logo


Tech Cares Award 2024

This award presented by TrustRadius recognizes our strong commitment to corporate social responsibility that enables their employees and local communities to thrive in a more sustainable and equitable world.

The Goodies Buzz Award 2022 logo


The Goodies Buzz Award 2022

We received this Benevity Corporate Goodness Award for catalyzing purpose through rich communications and storytelling.

Learn more

The Goodies Moonshot Award 2023


The Goodies Moonshot Award 2023

The Moonshot Award recognizes companies that have developed a creative, bold and impactful corporate purpose program and continually optimizes the program to drive greater participation and impact.

‘GameChanger - Diversity & Inclusion’ Category 2022


‘GameChanger - Diversity & Inclusion’ Category 2022

This category at the BC Tech Impact Awards recognizes companies that have gone above and beyond to make a positive difference on DE&I within the tech industry.

Learn more

Outstanding Workplace Award 2022 logo


Outstanding Workplace Award 2022

The YWCA Women of Distinction Awards honours extraordinary women leaders and businesses. The Outstanding Workplace award category recognizes a business or organization that has implemented a unique workplace culture.

Tech Cares Award 2020


Tech Cares Award 2020

We received an award from TrustRadius for helping small businesses and nonprofits use social media to stay connected with their customers and communities during the COVID-19 pandemic.

social trends 2024

A glimpse into the future of nonprofit on social

See the latest data and discover the top social media trends specific to the nonprofit industry.

Our DEI efforts within Hootsuite

Learn more about Hootsuite’s initiatives to provide the best employee experience in SaaS by creating a culture built on inclusion and prioritizing pay equity.