Hootsuite vs. Sprinklr Social: Which social media management tool is right for you?
Hootsuite is the world’s most widely used social media management platform, yet it costs much less than Sprinklr. Naturally, we had to ask ourselves: is Sprinklr better than Hootsuite? And is it worth the price? We’ll cut right to the chase — no.
Let’s compare the numbers.
Hootsuite is better than Sprinklr. Period.
Hootsuite is cheaper
Sprinklr costs twice as much as Hootsuite. Plus, unlike Sprinklr, we’ve got plans for everyone. No corporate email address required.
Hootsuite is more user-friendly
Reach your goals faster with an easy-to-use dashboard that requires no training. Get in-depth analytics and custom reports in minutes.
Hootsuite is more customizable
From scalable plans to 100+ dashboard integrations, Hootsuite is designed to suit any team or individual's needs.
Hootsuite has superior social listening
Hootsuite Listening offers the broadest coverage on the market. It detects mentions across 150+ million sources, including images and video.
Feature | Hootsuite | Sprinklr |
|---|
Price | Starts at $1,118 per year | Starts at $2,388 per user per year |
Price per seat | As low as $83/month | Starts at $249/month |
Free trial | Yes | Yes (with corporate email address only) |
Integrations | 100+ | 38+ |
Plans for small social teams and freelancers | Yes | No (corporate email address required) |
Plans for mid-sized businesses | Yes | Yes |
Plans for enterprise businesses | Yes | Yes |
Publishing and inbox | ||
|---|---|---|
Platforms supported |
| All major platforms |
Best time to publish based on unique goals | Yes | No |
Canva templates in Composer | Yes | No |
AI caption writer | Yes | Yes |
AI content suggestions | Yes | Yes |
Unified inbox | Yes | Yes |
Content calendar | Yes | Yes |
Digital asset manager | Yes | Yes |
Content recommendations and ideas | Yes | Yes |
Analytics and reporting | ||
|---|---|---|
Advanced data analytics | Yes | Yes |
Custom metrics | Yes | Yes |
Customize how metrics are displayed | Yes | Yes |
Competitive intelligence reports | Yes | Yes |
Social listening | ||
|---|---|---|
Blue Silk AI™-driven alerts | Yes | No |
Blue Silk AI™ summaries and reports | Yes | No |
Blue Silk AI™ peak detection | Yes | No |
Detect mentions and logos in images, videos, gifs | Yes | Yes |
Conversation clusters | Yes | Yes |
Setup, support, and collaboration | ||
|---|---|---|
Easy setup | Yes | Depends on the plan |
Wrike integration | Yes | No |
Monday.com integration | Yes | No |
Approval workflows | Yes | Yes |
Compliance and security | ||
|---|---|---|
FedRAMP certified | Yes | Yes |
Cyber Essentials certified | Yes | Yes |
AICPA SOC 2 certified | Yes | Yes |
AICPA SOC 3 certified | Yes | Yes |
Last updated Nov. 21, 2024
Why Hootsuite beats Sprinklr Social
Hootsuite is the Sprinklr alternative that’s cheaper, easier to use, and packed with more tools to help you reach — and exceed — your goals online.
Save money as you scale with affordable pricing
We won’t sugarcoat it. Sprinklr is expensive. That means it’s not always a realistic option for fledgling businesses or organizations that want to be smart about spending. Plus, Sprinklr charges per user, so it isn’t ideal for small- or medium-sized companies that need multiple user seats at an affordable price point.
Start growing your brand instantly
Many Sprinklr plans require assisted setup and time-consuming deployment. All Hootsuite plans come ready to use right out of the box with a user-friendly interface and a simple yet customizable dashboard. That means you and your team can start reaching your goals right away.
Never miss a mention with superior social listening
Monitor what people say and feel about topics that matter to your business. Keep track of brand mentions and trending topics to inform your social strategy with minimal effort. Plus, with Advanced Listening powered by Talkwalker (an Enterprise plan add-on), you can detect peaks, summarize data, and forecast trends with the industry’s most advanced social listening AI tool.
Go further online with actionable insights
Sharpen your strategy with real data using insights and recommendations right at your fingertips. Get a quick snapshot with ready-made templates that you can customize to your needs or tailor reports by picking and choosing only the metrics that matter to you. Plus, keep tabs on your progress by tracking your Social Performance Score week by week.
Hootsuite Enterprise blows the competition out of the water. We have been so impressed across the board. Hootsuite is able to provide us with better access, better management, better analytics, assignments, and much more creative campaigning and idea creation.See why Hootsuite beats the competition every time
Still weighing your options? Visit our comparison pages to get a feature-by-feature breakdown of why Hootsuite is the best.
Hootsuite vs. Sprout
Sprout is missing fundamental publishing features, like the ability to post to multiple networks at once and customize posts for each network. It’s also more expensive than Hootsuite.
Hootsuite vs. Buffer
Buffer has limited features compared to Hootsuite. For example, it doesn’t offer a universal inbox and you can’t use it to schedule or analyze paid content.
Hootsuite vs. Later
Later offers limited social listening features and has much more limited analytics, publishing, and messaging features when compared with Hootsuite.
Frequently Asked Questions
Hootsuite is a simplified solution with everything you need to succeed on social media right out of the box. In a single tab, you can craft, schedule, and publish posts for all your social media channels. Plus, Hootsuite has the best analytics and social listening tools.
Sprinklr is a complex platform designed for large enterprise businesses that have the resources for costly, time-consuming onboarding. It doesn’t offer the same capabilities for crafting smart, engaging content nor does it work as seamlessly as Hootsuite.
Price and complexity keep many companies from using Sprinklr. Due to these factors, it simply isn’t right for many businesses, even large and well-established ones. On the other hand, Hootsuite offers a scalable, flexible, and easy-to-use platform that works for creators and social media teams of all sizes.
Hootsuite and Sprinklr can both help you reach your goals online, but Hootsuite will do it much faster. Overall, Hootsuite is more user-friendly, customizable, and affordable than Sprinklr — saving you time and expediting your impact.
You already know Hootsuite is the reigning champ when it comes to managing social media. It beats Sprinklr by a mile in terms of scheduling, publishing, and analyzing on social.
On top of that, Sprinklr and Hootsuite cater to different audiences. Sprinklr markets mainly to enterprise businesses while Hootsuite is designed for teams of all sizes, needs, and budgets.
Another big difference? There's no need to set up time-consuming sales calls or demos to get started with Hootsuite. You can sign up right now and instantly start growing your brand on social media.
Absolutely! Hootsuite offers many top-tier customer care tools, many of which go beyond the capabilities of Sprinklr’s. Our robust Salesforce integration, an advanced inbox, a generative AI chatbot, and customer service integrations help Hootsuite users enhance customer experiences across their channels.
Hootsuite has one of the most advanced social media inbox tools on the market. Designed for businesses that handle a large volume of social DMs, it can help you reduce your team’s messaging volume and deliver a superior customer experience.
With Hootsuite inbox*, you can:
Automate your inbox with saved replies and auto-responders
Send customer satisfaction surveys after a correspondence with a customer
View complete conversation histories to get the full context of messages
Avoid agent collision so you don’t reply to the same message as another agent
Respond to public comments and DMs across social networks and WhatsApp
Mask customers’ personally identifiable information (PII) in messages
Retweet, like, and hide comments across social networks
Leave contact and conversation notes for fellow agents to give context
Level up with our AI chatbot add-on that answers messages for you
And so much more!
*Please note that not all features are available in every Hootsuite plan.
Want to link Hootsuite and Salesforce? It’s easy with Hootsuite Social Customer Care. Your agents can easily reply to inquiries from social media within Salesforce using this convenient connector.
Yes. Hootsuite is designed to suit businesses of all sizes in every industry. Because we have FedRAMP certification, we’re a particularly good choice for government organizations. More affordable pricing also makes Hootsuite a responsible solution for public agencies that have a duty to spend tax dollars wisely.
We also boast a variety of certifications designed to help businesses in financial services, health care, and higher education stay compliant. A variety of security risk management tools are pre-built into Hootsuite. This helps companies and organizations assess and mitigate risks as they promote and grow online.
Lastly, Hootsuite offers special tools and pricing for nonprofits. We’re proud to offer up to 75% off our products and courses to help organizations spread their message for less.
Why ease in with a sprinkle when you can ramp up like a monsoon?
Unlike Sprinklr, Hootsuite lets you start off with a bang. Try it now to see exactly how it can help you kickstart your social strategy immediately.