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Free AI Instagram bio generator 

New bio, who dis? Take your Instagram profile from meh to must-follow with this completely free bio generator.


Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third-party rights.

What is an Instagram bio generator?

This Instagram bio generator is a web-based tool that takes a bit of information and transforms into the perfect one-liner for your Instagram profile. And, let’s be honest: Insta bios are clutch for getting people to hit that “follow” button or tap the link in your profile, so you don’t want to leave them blank.

With this handy-dandy Instagram enhancer, you can give your profile a total makeover in a matter of seconds. And you can do it all without the brain drain.

How to use this Instagram bio generator

You’ve probably already guessed the secret ingredient in our Instagram bio generator — AI. Ours uses the latest ChatGPT technology to come up with the best bios ever. But, like all good robots, it still needs a little human intervention to really knock it out of the park.

Ready to use this AI Instagram bio generator to make your online persona completely unforgettable? It’s easier than you might think.

Hot tip alert! Before you start, bookmark this page so you can always find it when you need it.

Step 1: Select your account type and category

The first step to generating an Insta bio is to tell the tool a little bit about you or your brand. It will ask you to define your account — is it a business or personal account? — and select from a list of categories. If you don’t see a category that suits your needs,  select “none” or “just for fun” at the end of the list.

Step 2: Select your tone

Next, you’ll need to give the tool an idea of your voice and style. That way it won't sound like a robot wrote your bio for you (even if it did). Do you tend to deliver your message in a cheeky, grumpy, friendly, or sarcastic way? Select from the long list of tones in the drop-down menu.

Step 3: Add a few keywords

If you have specific keywords you want to include or anything you want to tell the algorithm, put it in the “keywords” field. You can also use this field to help the tool capture your preferred tone and vibe. Add words like funny, serious, educational, inspirational, informative, or snarky.

Step 4: Add a call to action

Finally, think about an action you want your followers (and future followers) to take. What is your goal with this Instagram account? Do you want users to follow you, visit your website or blog, sign up for your newsletter, or check out your shop? Add it here. But if you don't want a CTA in your bio, simply write "none."

Tips for writing a great Instagram bio

Your Instagram bio is basically a 150-character encapsulation of your entire internet persona. It’s like a billboard on the side of the most popular route on the internet superhighway. It should tell visitors exactly what to expect from your account and give them a quick glimpse into your personality and style. (No pressure, though). 

To ensure that you’re taking complete advantage of all 150 characters, be sure to follow these tips. Don’t miss our list of Instagram bio ideas and suggested templates, too.

Make it funny or memorable

One great thing about Instagram is that, although you only get 150 characters for your bio, you can dedicate that entire space to emphasizing your personality or brand messaging. That’s because Instagram provides separate fields for contact information and links (more on this below).

Thanks to this feature, your bio section can now be entirely dedicated to, well… your bio! Use these 150 characters as a short, sweet, and memorable introduction to you or your brand. Use humor (see the National Parks Service's: “Don’t pet fluffy cows 🦬” or Ryanair’s “Catch flights, not feelings with Europe’s no. 1 airline 💅).

pizza hut IG

Use emojis and line breaks

On Instagram, it’s common to see brands and creators list out their key value props with line breaks. This makes them way more eye-catching and easier to scan. And don’t be afraid to include emojis. Wendy’s uses only emojis in their Instagram bio (camera, burger, flame), and we all know they’re thriving on social media.

Pacsun IG

Provide contact information and a link

Now that you’ve made a splash with some memorable or humorous quips, it’s time to get down to the basics. Where can people find you? How can they reach out? The good news is that, if you have an Instagram Business account, you can add all of this information without eating into your 150-character limit.

Here’s how to add your contact information. Under edit profile, tap “Contact options.” There, you can add your business email, phone number, and address. Once you add your information, it will automatically show up on your profile beneath your bio. 

You can also easily add an external link to your profile without using up any extra characters. To add a link, tap on “Edit profile” and then “Links.” Be sure to use Hootsuite’s link in bio feature to consolidate all your links in one place.

Add a call to action

If you want a user to take a specific action after visiting your profile, make sure to include a call to action (CTA) at the end. 

If you have an Instagram Business account, you can use the “action buttons” option under “edit profile.” From there, you can select from a number of predefined actions, such as “book now” or “reserve.” This will automatically create buttons on your profile beneath your bio.

If you don’t have an Instagram Business account, you can always add your own call-to-action language at the end of your bio. Using action-oriented language, such as “get in touch” or “sign up now,” along with a link will compel people to perform the desired action.

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